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He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.

To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches BHS Links that might otherwise be overlooked. In contrast, programmatic SEO uses automation to quickly create large numbers of web pages, each targeting specific keywords or keyword variations. These pages are generated from a template and populated with data from a database. PPC is most effective for high-competition, high-intent keywords where organic ranking is difficult. It allows you to instantly appear in front of potential customers, making it a great tool for testing and optimizing conversion strategies.

How to speed up your site:

This keyword cannibalization confused Google about which page to rank, diluting their visibility. I helped a SaaS project recover from an SEO penalty in 8 months—without using the disavow tool (which I don’t recommend anymore). Instead, I focused on building high-quality backlinks to create a healthy link profile. The domain had a legacy penalty because of its past use in the adult industry, but the owner was determined to keep it since it was a perfect match for their brand.

Step #5: Assess the User Experience

Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Get the #1 most powerful WordPress SEO plugin today and join over 3 million smart website owners who use AIOSEO to improve their website search rankings. This is the same data we used when we started the audit, but now, you should look at the results of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect.

Firstly, just under 55% of all global traffic is on mobile devices. Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015. As long as the links are relevant and add value for the reader, they’re worth adding.

While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides. When you analyze your competitors in your SEO audit for 2025, you’ll also want to look at their content. Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results. In addition, you should integrate keywords into your titles and meta descriptions. This will help your pages rank higher in search results for those keywords. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services.

• One of the biggest reasons Google rewrites title tags is that they are simply too long.
• Companies that invest in SEO audits have a reason; they want to improve their SEO.
• If you’re not sure who your main competitors are, pick the domains the tool suggests.
• But I hope that following the instructions of my technical SEO audit checklist will help you nail this task and maintain your website in good shape.
• Overlooked issues and bugs often result in poor website indexing, faulty user experience, and lost profit.
• Check out our guide on how to adjust your SEO strategy as you grow.

But if there are lots of redirected links for specific URLs, you could use a plugin like “Better Search Replace” to find and replace them all at once. For users, it’s going to stand out more when they are scanning the page. But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet. So I’d recommend filtering the sheet to only show images that are missing alt text and included in at least one post.

The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google. Effective keyword research lets you find topics your audience cares about and understand the search intent (the goal behind the search), so you can create effective content. Backlinks from trusted websites signal authority and improve rankings. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries.

Fill content gaps in existing content

These penalties are not manually issued but are the result of the website being evaluated by the search engine’s algorithm. High-quality content establishes your website as a credible source of information, building trust with your audience and authority within your industry. This credibility not only encourages visitors to return to your site but also makes other websites more likely to link to your content, further boosting your SEO efforts. Content marketing is not a quick fix for SEO, but rather a long-term strategy.

You can refer to our more in-depth how-to on keyword research here. Image SEO relies heavily on technical and on-page optimizations while local SEO is more about off-page and on-page optimizations. People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them. Evaluate your website for SEO to identify and prioritize site errors, like slow loading times. A web developer, SEO firm, or tech-savvy staffer can help with advanced SEO techniques, such as optimizing JavaScript and CSS to improve page rendering speed.

Also, PreWriter.ai is how you save time and produce great human written content. Pay-per-click Marketing provides the quickest way to bring new traffic and revenue to a website. While search engine optimization generates free traffic, it takes time to see results. Paid ads, on the other hand, can provide almost instantaneous results.

Building Quality Backlinks

As an Internet Marketing Company, our approach is not solely centered on improving search rankings for our clients’ sites. This comprehensive approach differentiates us from typical SEO companies that may focus on a limited set of keywords without addressing the full conversion process. At SEO Inc., we pride ourselves on our advanced and comprehensive approach to SEO.

• In other words, they publish a piece of content… and hope that people share it.
• When evaluating SEO service providers, make them explain how they add value to your SEO efforts beyond what you could do for yourself via off-the-shelf SEO software.
• If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume.
• And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for.
• While the search statistics from top SEO software programs are helpful, stats alone are insufficient.

Target Long-Tail Keywords

While there’s room for quibbling about the details the overall framework for SEO, regardless if it’s for an AI search engine or not, can be reduced to these seven fundamentals of optimization. Make sure that your title tag and meta description doesn’t exceed the recommended maximum characters. To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text.

Because it tells you what strategies work best for your business. This means your content should be accurate, comprehensive, and relevant to your brand. Search engine algorithm updates are something every organization needs to monitor to dominate the digital space successfully. This lesson introduces you to the SEO changes and algorithm updates you need to know about and SEO misconceptions. The following topics will help you with the metrics to monitor and update, based on the constant changes. The first lesson of the SEO tutorial eases into the introduction of SEO and its importance in the digital marketing world.

For example, this post was targeting the keyword “how to get more traffic”. On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. Unless you’re writing about the BHS Links GSC and want to send someone to a resource to “learn more”, there’s no compelling reason to link to my guide. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages. You probably already have sitelinks underneath your result when you search for your brand in Google. These two tools will tell you how you can improve your site’s specific pagespeed issues.

Another SEO strategy that SEO experts utilize is optimizing a website’s semantic markup. Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images. Rich snippets in the SERPs doesn’t have an impact on search rankings, but can improve CTR from search, resulting in an increase in organic traffic.

In the meantime, you can use more active link-building techniques like guest posting. Your website can’t have these elements with on-page SEO alone because search engines strongly rely on authority through off-page SEO factors. Secondly, you will need a dedicated team of link builders, social media marketing managers, and brand partnerships managers. This includes things like blog comments, user-submitted guest post articles, ad banners, and other links included as part of a paid collaboration.

Heavy-handed or spammy links.

The authority of your website is one of the most important factors Google considers when ranking it. Because of this, building your website’s credibility should be at the top of your list when looking to increase your positioning in search engine results pages (SERPs). Various search engines have admitted to using links as a ranking factor, although Google was the first to implement it in their algorithm.

Avoid PBNs at all costs, as they can lead to severe penalties and loss of rankings. Moreover, 56% of businesses think the quality of links impacts the ranking rather than quantity of links. Also, the reviews often contain phrases and keywords that potential customers use in search queries.

We also sprinkled in synonyms and LSI keywords to help Google understand the content of that page. And to optimize that page, we used the main keyword in the title tag, URL, and a handful of times in the content. That way, you can track your off-page SEO progress and ensure your backlinks remain intact.

• You’ll most likely find many positive mentions, so make sure to explore any opportunities for partnerships.
• In fact, Moz estimates that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.
• Lots of mentions across different platforms can boost your brand authority.
• Whether it’s to read a blog post or check out a product page, people browse your content.

Off-page SEO refers to techniques you can use to improve the ranking of a website on the search engine results pages (SERPs). It involves SEO tactics beyond website content like link building, social media marketing, brand mentions, and online reviews. The best off-page SEO tools provide comprehensive data, analysis, and implementation capabilities for managing external signals that influence search rankings. Off-page SEO tools enable efficient monitoring, optimization, and growth of backlinks, brand mentions, social signals, and other off-page factors that collectively determine website authority.

With Google’s algorithm continually evolving, it’s important to keep your SEO strategy fresh, so you can improve your rankings. Search engines like Google also use page speed as a ranking factor, so it’s important to optimize your page speed to improve the user’s on-site experience. In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers.

How is off-page SEO different from on-page and technical SEO?

These things made it relatively easy to manipulate the algorithm. Assuming you’re trying to write content solely as a vessel for link building, there are several qualities you’ll need to BHS Links consider. A diversity of backlinks is one of the best off-page SEO strategies that will increase your chances of winning a favorable ranking from Google.

How Long Does Off-Page SEO Take?

We would inform them about our improved version and suggest it as a resource for their audience. In this case, SEOTesting would contact blogs, forums, or industry websites previously linked to outdated or less detailed SEO testing guides. By offering a superior resource, we provide value to those site owners and their readers. Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy. It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page’s great content. If an SEO method is approved by search engines to rank their website, it is called a “white hat technique”.

An image of our backlink analysis tool, which can help improve your off-page SEO performance. Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Delicious, Reddit, Digg, etc. These links are a little harder to detect, so you’ll have to be dutiful in your scan. Again, a search tool is useful here, but you’ll have to dig a little deeper and use your best judgment if you want to estimate the perceived “naturalness” of the link in question. They could be remnants from an older strategy, or links you forgot you built.