How to Conduct an SEO Analysis to Climb SERPs + SEO Tools & Checklists

As the name suggests, average session duration refers to the average amount of time a user spends on a page. Tracking session duration helps businesses better understand what pages keep users on their site longer and how to optimize other pages with shorter sessions. Identify competitors, keyword gaps, and link opportunities to improve organic share BHS Links of voice and surpass your competitors. KWFinder helps you find low-competition keywords that match your topic. Optimizing for these can boost your chances of ranking higher and driving more traffic. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks.

How Generative Engine Optimization (GEO) Rewrites the Rules of Search

These are important for technical SEO and user experience, and as websites get older and larger, status codes are more likely to be an issue. The objective of a technical SEO analysis is to ensure that there’s nothing preventing crawlers from crawling, indexing and navigating your website. A good technical SEO checker should also consider ranking factors like page experience, that reflects how easy it is for a human to get around your site, too. Keyword research is a big topic which is beyond the scope of this article to get into the nitty gritty. If you want help on how to analyze keywords for SEO, start with tools like Ahrefs or KWFinder, digging into your Search Console impressions, your PPC data, and more.

Find link building opportunities at scale

We track keyword rankings, backlinks, trust flow, citation flow, and website errors. Other things we measure include social metrics, Google My Business listings, and traffic flow from all sources—paid, organic, and referrals. The tool provides agencies with the data and insights to develop and execute effective SEO strategies. Its robust backlink analysis helps identify valuable link building opportunities and assess the strength of competitor backlink profiles.

• Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites.
• This gives you a snapshot of where your page might be losing traffic based on-page SEO indicators, backlinks, user experience, overall performance, and social media connectivity.
• AgencyAnalytics offers customizable dashboards with automated data pulls, rank tracking, and white-labeled client access—purpose-built for agencies.
• Track keyword rankings, backlinks, and other key SEO data in a single dashboard.
• The tool can also help you identify content gaps by analyzing keywords that competitors rank for that your clients currently do not.

Content marketing falls under the category of almost impossible to measure ROI. People read your content, follow you on social media, visit your site from different devices, and might buy something weeks later. Your social profiles are an important part of your online presence. They can help you build brand awareness and help drive traffic to your website. This can show you who your website is reaching, and where your audience resides. Your traffic rank shows your website’s popularity in the world, and your visitor localization gives you information on the other countries where your website is popular.

Conversion analysis should include micro-conversions such as newsletter signups and content downloads alongside macro-conversions like purchases and lead generation. This comprehensive approach to conversion tracking provides insights into the entire customer journey and helps optimize content for different stages of the sales funnel. Traffic quality metrics extend beyond volume to include engagement indicators such as bounce rate, session duration, and pages per session. High-quality organic traffic typically demonstrates lower bounce rates and longer engagement times, indicating that your content successfully matches user search intent.

MonsterInsights stands out as a premier SEO agency software for meticulously tracking and optimizing client websites. It’s arguably the best Google Analytics (GA) plugin available for WordPress, providing all the power of Google Analytics within a more user-friendly interface. This simplifies deep dives into how visitors interact with your clients’ websites, making it an invaluable tool for any agency.

Your backlink score is an analysis of your link profile and looks at the quality and quantity of your backlinks. Earning more high-quality backlinks indicates to Google that your site is authoritative and trustworthy, and results in a higher backlink score. A site that loads in two seconds or less performs better when it comes to conversion rates, as well as search engine results. With our SEO checker, you can learn how to improve your website’s speed and get all the benefits of a fast site. Compare Google Keyword Planner vs Ahrefs with our detailed analysis. Learn key features, pricing, and limitations to choose the best keyword research tool.