What Is an SEO Audit? And How to Do an SEO Audit Video

He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages. It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping. This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content.

Find declining content to reclaim rankings

A 3xx redirect code is less lethal, but it typically means the URL you’re auditing isn’t the one that’s going to rank. If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time. That said, if you want to audit multiple pages at once, or scale your process, it’s typically helpful to run a site crawl across your entire site. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost.

Beyond the on-page stuff, Clearscope also has tools for more general keyword research, position tracking, keyword discovery, and even keyword opportunities. I don’t imagine there are many fuller-service SEO tools Clearscope can replace, but as a premium standalone tool, it’s the gold standard for automatic on-page SEO auditing. One of the more unique audit features is the ability to explore the audit by structure. This interface shows you how metrics like HTTP status code, content type, traffic, and indexability stack up on structural levels based on your site’s hierarchy. This can help you potentially diagnose those hard-to-find structural issues when you can’t figure out why performance is down even though you’re seemingly doing everything right.

Technical SEO Audit Workbook

Investigate why they are ranked highly, focusing on what sets them apart and how they provide value. By navigating to the last search results page, you can access a message indicating removed duplicates, revealing consolidated pages. This step confirms the absence of crawl issues, ensuring that Google has discovered and indexed your content.

With our SEO checker, you can learn your site’s index status, plus if it follows best practices for robots.txt files and XML sitemaps. Our on page SEO grader delivers a detailed analysis of your entire site, not just specific URLs. Start your free trial for a full audit, including a website score, over 300 technical issues ranked by importance, and an affected URL list. You should regularly monitor your performance to track improvements, catch new issues, and refine your strategy. Tools like Google Looker Studio (formerly Data Studio) let you build real-time dashboards for tracking keyword growth, page performance, traffic sources, and goal completions.

We’ll provide you a prioritised list of your site’s pages and issues, ordered by those with the most number of, or most urgent problems. JetOctopus is SEO audit software designed for agencies and large ecommerce websites that have many pages to evaluate. You also have the option to schedule crawls to be performed at specified intervals. And automatically export crawl data to generate reports on the fly.

• This can significantly boost the ranking potential of less prominent pages and improve site navigation for both users and search engines.
• Discover images with missing alt text and images that you should compress in your SEO Checker report.
• For internal links, you should ensure that all the pages you link to are active and accurate.
• That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues.
• It can tell you potential crawl issues, which hinder your pages from ranking.

Establishing robust reporting systems is essential for ongoing success. These systems should not only document past performance but also inform future optimization efforts. This proactive approach allows for continuous improvement and maintains your website’s competitiveness in the dynamic search landscape.

They automate tasks like content analysis and keyword research, saving you time for strategic planning. However, it’s essential to assess their real-world applications. An SEO audit is an in-depth analysis of your current site’s status, construction, and performance, as these factors relate to SEO. The Search Atlas Keyword Gap Tool helps you discover untapped keyword opportunities by comparing the keyword performance of your website with up to six competitors.

JetOctopus’ pricing depends on the number of pages you need to have crawled every month. The tool also allows you to set up alerts to let you know as soon as there’s an issue you need to address. And has an option to work with an expert who can SEO Anomaly provide guidance. You can use it to check if Google has indexed your pages, submit your XML sitemap to Google, and monitor your Core Web Vitals (which measure how user-friendly your site is). You can use Site Audit to crawl 100 pages per month with a free account.